Sports Marketing

Tapping Into the Fan and Those They Influence™

Sports attract fans and fans are consumers, but it is this area where the Smart Marketing principle of "thinking-outside the-box" comes into play, There are scores of sports promotion and marketing applications that can be utilized to deliver measurable results and strong ROI. Smart Marketing is about clarifying who is your target audience, which sports interest them, how can you use that interest to achieve your objectives and goals and do it all on realistic budget.

Sports Marketing can encompass so many tactics and techniques that the opportunities are limitless. Sponsor a sports activity, create a sports event, use sports as a theme for a consumers or trade promotion the list of approaches and strategies is huge and Smart Marketing stands ready to help its client score big.

"If winning isn't important, why do they keep score?
- Adolph Rupp"

Ethnic Sports
Sports Themed Events

Smart Marketing Group's

Boxer's Marketing Cooperative (BMC)

This is a program exclusively for successful professional boxers seeking to add additional revenue to their earnings stream. Revenue from more

  • Appearances
  • Autograph Signings
  • Licensing Arrangements
  • Endorsements
  • Merchandising Deals

Among other possibilities

BMC is based on Smart Marketing Group (SMG) creating opportunities for the boxers who choose to participate in this marketing program. Opportunities arising through proprietary marketing, advertising, promotion and merchandising programs featuring members of the BMC. SMG has more than 50 years of experience in one of the toughest rings there is … The Marketplace. That experience included managing Smokin Joe Frazier and working with the likes of Ray "Boom-Boom" Mancini, George Chuvalo and others.

"A prudent person profits from personal experience, a wise one from the experience of others." - Joseph Collins

There is no cost to join. This is not an exclusive representation agreement, but there are commitments to be made. The commitment is to basically be as professional outside the ring as you are inside it. You would be asked, with SMG staff help to …

  • Determine your area of interests
  • List categories of potential sponsors based on what your hobbies are, foods, beverages you eat, medicine you take, vehicles you drive and much more.
  • Develop a pricing rate card so deals can be developed to your satisfaction as quickly as possible.
  • Rapid response to requests for information related to your participation in BMC events
  • Act in a courteous and professional manner when dealing with the public or in meeting with potential corporate sponsors.
  • A spirit of cooperation in working with SMG and others, supporting BMC programs, projects or events.

As stated above there is no cost to participate, but SMG has the right to decide who best suits the BMC Profile for Success. This is not an agreement replacing your representation or your own marketing efforts, but SMG will receive a 25% commission of all monies it earns for you.

If you are interested in being part of the BMC efforts to find or develop new revenue opportunities for you, fill out the BMC form and return to us. We will be in touch with you within a few days or receiving this form. Thanks.

Les Wolff, CEO

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